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Rapid Growth in Ad Revenues with this Year’s World Cup

Written by admin on . Posted in Marketing, Sports

Coca Cola ad during the 2014 World Cup

Coca Cola ad during the 2014 World Cup

The number one goal for a brand is to make money, but in order to do that brands need to promote their name. As we all know, advertising is probably the number one way to increase brand awareness and increase revenues. So I decided to see if brands are spending to promote their name.

My curiosity led me to a very good article in the Wall Street journal which states that advertising revenues are growing faster than expected this year in the U.S., Canada, U.K., and Brazil. The article states that some of the main reasons for faster ad revenue this year is due to the Olympics, and mainly the Brazil 2014 World Cup. It is not surprising to see this increase in ad revenue, knowing that both events are watched worldwide.  

The Most Viewed Match in the History of Hispanic Television: Mexico versus Holland

Written by admin on . Posted in Marketing, Sports

World Cup, the most viewed program by Hispanics

World Cup, the most viewed program by Hispanics

We already know that we Mexicans are fanatics of soccer, and we have seen the passion that has poured out during this World Cup. It’s been impressive.

Such is the case of the Mexico-Holland game, which hit a record audience in Hispanic television history, according to the Nielsen company. They reported that last Monday, a total of 10.4 million viewers on the Univision network watched the game. The previous record was held by the Mexico – Argentina match in South Africa 2010 with 9.4 million viewers, where the Aztec team was also eliminated from the tournament in Round 16.

Do Gringos Prefer the World Cup in Spanish?

Written by Christopher Stanley on . Posted in Marketing, Sports

Univision: Copa de la FIFA Brasil 2014

Univision: Copa de la FIFA Brasil 2014

It pains me a bit to admit, but kudos to Univision for the streaming coverage options of the World Cup. In our offices, we have been streaming the World Cup continuously. And while our office is fully bilingual, it is interesting that the neighboring companies in our building stop by and – despite not understanding the announcers – admit that the excitement in tone, etc. is better in español.

At least for the Group rounds, there was no need to have a cable package from participating cable providers (starting July 4 it is necessary), allowing them to separate from ESPN (the other provider in the US). When I sent out the link to non-Hispanic friends, they were more than happy to watch the streaming in Spanish and now they even know that pelota/balón = ball. They may even be on their way to learning the language accidentally.  

Soccer in Brazil: Order and Progress

Written by admin on . Posted in Marketing, Sports

Passion for soccer is an understatement in Brazil

Passion for soccer is an understatement in Brazil

At times the only explanation that I can give my friends on the importance of soccer in Brazil is by jokingly telling them that after Catholicism, “futebol” is the next biggest religion in that country. But jokes aside, soccer in Brazil is more than just a sport; it is one of the few spheres where meritocracy is upheld and respected. Unlike many sectors in Brazilian society – such as housing, education, and work -, soccer stands out as being a space where the playing field is leveled out for all people, no matter the race or socioeconomic background of the individual.

In a scholarly article by Bruno Abrahão and Antonio Soares titled, “The Soccer Games “Black vs White” and the Dramatization of the Issue of Race in Brazil” (Os jogos de futebol “Preto X Branco” e a dramatização da questão racial no Brasil in portuguese), the author’s thesis revolves around a festival that began in the 20th century in the city of São Paulo called “Black x White.”

The World Cup on Digital Platforms

Written by admin on . Posted in Digital, Marketing, Sports

The world cup is the most-watched program by hispanics.

The world cup is the most-watched program by hispanics.

The World Cup is the most viewed program by Hispanics according to a recent article.

Univision, the exclusive televisor of the World Cup, has seen two times the growth in digital investment compared to the past year’s World Cup. Director of Sports, News, and Media Rich Routman stated that approximately 40% of brands are interested in marketing in international soccer, in this case to capture the attention of Hispanics. This is similar to the direction of Chips Ahoy, which is now marketing itself in Spanish.

The games have a lucrative impact for digital companies. Taking into consideration that soccer doesn’t use traditional commercials during the games, there has been a higher investment in digital budgets, where brands are taking advantage of internet engagement for those fans who are online.

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