The number one goal for a brand is to make money, but in order to do that brands need to promote their name. As we all know, advertising is probably the number one way to increase brand awareness and increase revenues. So I decided to see if brands are spending to promote their name.
My curiosity led me to a very good article in the Wall Street journal which states that advertising revenues are growing faster than expected this year in the U.S., Canada, U.K., and Brazil. The article states that some of the main reasons for faster ad revenue this year is due to the Olympics, and mainly the Brazil 2014 World Cup. It is not surprising to see this increase in ad revenue, knowing that both events are watched worldwide.