Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Strategic Marketing for the World Cup

Written by admin on . Posted in Marketing, Sports

True Latino Soccer Fans

True Latino Soccer Fans

The biggest sport event of the year – the 2014 Brazil World Cup – went live yesterday. Millions of people watched the very first match between Brazil and Croatia, including myself. Right away, I saw multiple advertisers promoting brands, products, names, etc.

There’s really no better place and time to do so. I watched the game in Spanish and paid special attention to all the advertising, which included McDonalds, Coca Cola, and many more.

One specific advertiser that caught my attention was Nissan. I read an article in Autonews that Nissan will run ads on all major Spanish-language TV Stations through July 13. Nissan is also focusing on social media to feature passionate Latino soccer fans playing soccer.  

The Nostalgic Charm of the World Cup’s Albums

Written by admin on . Posted in Marketing, Sports

Collection of FIFA World Cup albums

Collection of FIFA World Cup albums

I rode my bike to the corner store after school, got back, sat at the kitchen table, and tore open the small paper packet, fingers crossed for a cool player, only to reveal the funny hair and ugly mug of a reserve goalkeeper.

Happy childhood memories of the Panini World Cup sticker-collecting don’t start or end there. I am one of the many kids who grew up collecting the World Cup stickers or figuritas.

The older generation is also very likely to be taken back to childhood memories of the sixties or seventies. Then it was Pelé, Banks, and Beckenbauer that everyone wanted. Today it might be Messi, Ronaldo, and Ribery. The objective is the same: to complete the set. My dad and brother-in-law are just two great examples: now they are starting a brand new album, carefully tearing, peeling, and sticking their way to another complete collection.

Next Stop: World Cup Brazil 2014 – Advertisers’ Doors are Closing!

Written by admin on . Posted in Marketing, Sports

Soccer fans watching the game

Soccer fans watching the game

As we all know, the 2014 World Cup is less than three months away, and there is a global buzz and excitement from everyone. Players who will be competing are eager to get to the field and start playing, fans can’t wait to get together with friends to watch their favorite team compete, and brands/advertisers are all over the map trying to figure out how and who to reach during this amazing worldwide tournament.

This is always the question from anyone trying to reach a specific audience. In my experience in advertising, I have come up with three small recommendations that would make a huge difference to brands that are trying to put their name on this specific period of time that only happens once every four years:

Number one is get involved. What I mean here is know the rules, the history of past World Cups, the players, know the game etc.. By learning this, you will not just be more knowledgeable about the game, but you will enjoy creating a plan while strategizing on who and how to reach your audience during this tournament. While learning the game, your doors will open to see what other competitors are doing to attract the specific viewer, and you will also find out who the viewers are.

Coca Cola and “The World’s Cup”

Written by admin on . Posted in Marketing, Sports

Frame from Coca-Cola’s “One World, One Game” new spot

Frame from Coca-Cola’s “One World, One Game” new spot

Coca Cola, as one of the biggest official sponsors of the World Cup, is pulling all the stops with its largest marketing program in the history of the brand. The entire world is invited to celebrate soccer as a force for social good.

Through its “The World’s Cup” campaign, Coca Cola will “create access, participation, empowerment, and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever”.

“Just as Brazil is everyone’s country and Coca-Cola is everyone’s drink, the FIFA World Cup™ is everyone’s cup,” said Executive VP and CMO Joseph Tripodi. The brand wants to connect and celebrate real people playing football, making strong emotional ties, and demonstrate how the games are a force to connect the entire world together.

Emotional Ties Through World Cup Commercials

Written by admin on . Posted in Marketing, Sports

Cape Town Stadium

Cape Town Stadium

The soccer World Cup isn’t just about the games; I believe it’s also about the human stories behind it. Brands from all over the world understand this notion and capitalize on it by creating beautiful, provoking, and inspiring campaigns.

Soccer is the sport that brings the entire world together, and brands don’t waste any time in the preparation and execution of their messages. Budweiser recently released a new World Cup commercial earlier this month that tells viewers around the world to “Rise as One.”

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more