The biggest sport event of the year – the 2014 Brazil World Cup – went live yesterday. Millions of people watched the very first match between Brazil and Croatia, including myself. Right away, I saw multiple advertisers promoting brands, products, names, etc.
There’s really no better place and time to do so. I watched the game in Spanish and paid special attention to all the advertising, which included McDonalds, Coca Cola, and many more.
One specific advertiser that caught my attention was Nissan. I read an article in Autonews that Nissan will run ads on all major Spanish-language TV Stations through July 13. Nissan is also focusing on social media to feature passionate Latino soccer fans playing soccer.