Yellow, Blue and Ready for faster internet

According to Colombia’s premier tech publication (Enter.co), internal web traffic in the country has doubled in less than two years. Along with Argentina and Brazil, Colombia has seen half of its population go online. While connectivity is at an all time high, speed of connection is still lacking, an area in which Colombia joins its slowly connected neighbors Argentina, Peru and Venezuela.

With the arrival of streaming services like Netflix, Colombian media consumption parallels that of the developed world; however, its digital infrastructure is still lacking, failing to make those services function in a seamless manner. In January of 2013, the Colombian government will auction off contracts awarding private contractors 4G frequencies, which will bring the country faster internet, and with it the capacity for (among other things) 3D television.

Cancún is one of the preferred tourist destinations

In the words of the Chilean, Pablo Suazo Villalón, the Executive Director of “Take Off Consulting,” a consulting and management firm specializing in tourism, “Mexico has known how to avoid countless adversities, becoming a world leader in tourism issues.”

This, according to the expert, is due to a mixture of private investment and its convergence with the public sector, not to mention the beauty of the country conserved through its traditions, the natural marvels that it holds, and the famous hospitality of its inhabitants.

On the other hand, the Federal Secretary of Tourism, in a bulletin released a few days ago, informed that private investment for the development and maintenance of tourist projects during the last 5 years reached 20,129.9 billion dollars, a figure that surpassed the six year term 20 billion dollar goal that had been established.

Salvadoran tourism on the rise.

Between January and September this year, El Salvador has received 1,269,584 visitors, among them tourists and day trippers. The nostalgia of Salvadorans outside of the country, the country’s participation in a soccer championship, business reasons or the desire to get to know the country El Salvador are some of the motives that have attracted these visitors to the country between January and September, according to La Prensa Gráfica.

This figure includes tourists, who spend one or more nights in the country, or day trippers, who make a seasonal visit to the country, and generally come from neighboring countries such as Guatemala, Honduras, and Nicaragua. There are also those, fascinated by Mayan culture, who visit the archeological sites in El Salvador, such as the San Andrés ruins (La Libertad) or the Ruins of Tazumal (Santa Ana).

The Facebook page of Josefina Errázuriz

The 2012 Chilean Municipal Elections took place October 28th to elect those responsible for local administration, or the administration of the municipalities. One of the more attractive alternatives used to reach out were social networks. However, according to a study by the University Diego Portales, this medium was not fully taken advantage of by the council and mayoral candidates.

The investigation was centered around monitoring the communicational activity of eight candidates of both the Alliance and the Opposition. This follow-up revealed that in seven of the eight cases analyzed, the rate of coverage of the candidates by young voters through Facebook did not exceed 3.1%.

The growth of media advertising investments in Mexico sees a constant acceleration.

The magazine Merca2.0 just presented its study about media advertising investments for Mexico during 2011. The numbers speak for themselves, registering a growth of 6% in relation to the previous year.

The figures continue to be optimistic, with a predicted growth of around 5%, which translates to an investment of around 68. 75 billion Mexican pesos.

So, How is the cake sliced?

According to the Merca2.0 study, basic television continues to hold the throne with 52.82% of the total investment. On the other hand, the segments that register the most growth are paid television and internet. Thus paid television arrived at 4.194 billion pesos in 2011, figures close to a slice of 7%. While the IAB points out that online advertising has experienced an 800% growth in the last 5 years, close to 3.2 billion pesos, 5% of the total Mexican advertising investment.