Although tablets appeared after smartphones, they are winning the advertising battle, due to users showing themselves as being more receptive to these devices. In this way, a study by the IAB and ABI Research concludes that 47% of users see advertising on their tablet one or more times per week. In smartphone’s case, only 25% of users see it.
Also, a study developed by “Mobile’s Role in the Consumer’s Media Day” revealed that 24% of the users interviewed- all tablet owners- interact with advertisements, while in the case of smartphones, the figure is reduced to 11%. On the other hand, 47% of smartphone users and 23% of tablet users assured interviewers that they never open ads on their devices.