Tablets and Smartphones: New Windows for Advertising

Although tablets appeared after smartphones, they are winning the advertising battle, due to users showing themselves as being more receptive to these devices. In this way, a study by the IAB and ABI Research concludes that 47% of users see advertising on their tablet one or more times per week. In smartphone’s case, only 25% of users see it.

Also, a study developed by “Mobile’s Role in the Consumer’s Media Day” revealed that 24% of the users interviewed- all tablet owners- interact with advertisements, while in the case of smartphones, the figure is reduced to 11%. On the other hand, 47% of smartphone users and 23% of tablet users assured interviewers that they never open ads on their devices.

Very common these days, interactive commercials turn out to be more attractive. As we had promised, in this video Sony shows the qualities of their Tablet to the time of an orchestra.

Well, if you still have doubts, visit Sony’s website.

“Lovely, simple and as light as a magazine, this tablet responds quickly to touch, providing instantaneous access to all your favorite online content and much more.” Those are some of the new Sony Tablet´s qualities.

We leave you with this ingenious presentation, and we ask that in this same section, you be looking for another surprise that Sony gave us as a part of their “Sony Tablet” campaign.

Google bought Motorola, declaring a war with competitors, thus protecting the “Android” open source system in front of Apple and Microsoft´s demands.