Posts Tagged ‘internet’

5 Big Advantages of Online Advertising

Written by frosales on . Posted in Digital, Marketing

Advantages of Online Advertising

Advantages of Online Advertising

The more technology develops, the more businesses look for more efficient ways to promote themselves to consumers. And, as part of every marketing strategy, online advertising could determine  the growth of a business, no matter how small.

Online advertising allows us to show what we offer to a vast, constantly growing number of people, while also penetrating the market where we want to develop our business.  Below I’ll present to you 5 big advantages of online advertising:

Coverage: Online advertising allows us to reach millions of people around the world 24 hours a day, and at the same time makes it easier for us to segment the market and specify the audience we want to reach.

ComScore Video Viewership Report October 2011

Written by sayoob on . Posted in Report Center

ComScore

ComScore, leader in measuring the digital world

ComScore, Inc., a leader in measuring the digital world, released data from the Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer.

The total U.S. Internet audience viewed 42.6 billion videos, representing an all-time high.

The Webby Awards: Let your voice be heard

Written by Christopher on . Posted in Marketing, Technology

Webby Awards

Webby Awards

In 1996 the  Webby Awards were created to award the best of the web, including websites, interactive advertising, online film & video as well as mobile. The Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award winners and nominees and other internet professionals.

Reflecting the tremendous growth of the Internet as a tool for business and everyday life, the 14th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising, Online Film & Video, and Mobile Web categories. Past winners include: The Huffington Post, BBC, OMG, Flickr and many others.

You can help determine this year’s winners.  The Webby Awards presents two honors in every category — The Webby Award and The People’s Voice Award.  For the People’s Voice Award you can vote here until April 29th.

For more information about the Webby Award visit their website.

All roads lead back to the barn

Written by Marks on . Posted in Marketing

Back to the barn

Back to the barn

It was only a matter of time anyway. The Federal government had to jump into the fray and play hall monitor. With the continued rapid convergence of communications brought about by evolving technology and consumer-use trends, the FCC has just proposed an ambitious plan to realign our media and technology priorities, establishing the Internet as our country’s dominant communications network. The plan is expected to take about a decade to complete and even longer to deploy, which begs the question, “why did it take so long and why will it take so long?” Ten years is an eternity in terms of technological evolution these days. In 10 years, the dominant network might be mental telepathy.

The reason it has taken so long to come to this realization is that our government is no better at predicting technology or consumer trends than they are economic downturns, bank crashes or even snowstorms, for that matter. In the old days down on the farm, the farmer got all of his pigs, chickens, cows, etc. into the barn at night for safe-keeping. If the barn door was left open and livestock escaped, there was a plan for tracking them down AND for putting a new lock on the door. Didn’t take long. In the case of convergent communications technology, the barn door has been open for decades with no plan to bring everyone back to the barn. Why? Because unlike pigs, chickens or cows, communications and telecommunications giants have wheel barrels of money to brandish in keeping them out of the barn in all but stormy weather. And they know that there is much more profit to be had and mischief to be made outside of the watchful eye of the FCC. Now the federal government is giving them notice that the barn door may be fixed but it will take a while (allowing more than ample time for them to figure out new ways out of the barn). By the time we see the blueprint, there may be no need for the barn at all.

– Mark Stacey