Posts Tagged ‘terror movie’

Paranormal Activity 2: eerily effective ad campaign

Written by Pedro on . Posted in Digital, Marketing

Paranormal Activity

Paranormal Activity

The aftermath of “Paranormal Activity”, the great (and cheaply made) box-office success from last year will certainly provide much to talk about. And we’re just now hearing that the trailer for the sequel is adding to the buzz, especially since it’s been pulled from the internet for being too terrifying.

Yes, that is the reason why the trailer has been pulled. At least, that’s the reason that’s been given, though to some of us it all reeks of an intelligently crafted ad campaign, with no other purpose than to create buzz among the public. The first one was released online, specifically YouTube, taking advantage of the possibilities for viral marketing. Don’t believe me? Look for the video on YouTube and you’ll see the number of homemade videos that have been made around the newest…paranormal phenomena. Take a look and see for yourself: