Marketing Cannabis: Hispanic Views on Marijuana

As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.

Travel Advertising in North America

Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.

Hispanic Health Insurance Roulette

Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key

Hispanic Voters Take Over

32 Million Eligible Hispanic Voters for 2020 – making this group potentially the most influential racial or ethnic minority group in the electorate.

The Quest for Latino Voters – game on!

The 2020 Quest for the 2020 Latino voters has begun. Will the next President of. the United States speak Spanish? With Hispanic eligible voters expected to be over 30 million, the candidates and parties know that multicultural voters (especially Latino voters) are key..

The challenge to promote a travel destination

To promote a travel destination is not an easy job. It’s not complicate but the hard part is how to differentiate from your competitors.

Hispanic Health Insurance Roulette

Hispanic Health Insurance Roulette

Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key

The Quest for Latino Voters – game on!

The Quest for Latino Voters – game on!

The 2020 Quest for the 2020 Latino voters has begun. Will the next President of. the United States speak Spanish? With Hispanic eligible voters expected to be over 30 million, the candidates and parties know that multicultural voters (especially Latino voters) are key..

The 2019 FIFA Women’s World Cup

The 2019 FIFA Women’s World Cup is the eighth edition of the FIFA Women’s World Cup,  For the current match, a total of 24 teams qualified for the final tournament.

Where, when and how: Copa América 2019

June just arrived and also the Copa América 2019. That’s right, the start of this popular event will be at the Morumbí Stadium in Sao Paulo

Latest Posts

Video, importance of the Hispanic market

Video, importance of the Hispanic market

Audiences are in constant evolution and one of the most dynamic is the US Hispanic. This market is rapidly developing specially from the video perspective.

Automakers Focus On Hispanic Consumers

Automakers Focus On Hispanic Consumers

How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.

Latino participation in winter sports

Latino participation in winter sports

While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.

Reaching Hispanic Car Buyers

Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is quite different than the markets in San Francisco, New York or any other.  There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different.  These are the details that local/regional dealerships understand.

Working remotely from Chile, Part II

Working remotely from Chile, Part II

Second working day and I found an excellent place. In the neighborhood of Providencia, east side of the city of Santiago de Chile.

Working remotely from Chile, Part I

Working remotely from Chile, Part I

Working from Chile is not that easy, you need to try several places before to find the right, secure and reliable place to work remotely.