Established in the growing technology region of Silicon Slopes, south of Salt Lake City, Utah, Banqos unveiled its financial web platform on May 1st of this year.
Banqos.com is an initiative of Juan Carlos Pinto, previously in private banking with the financial giant JP Morgan Chase in Silicon Valley, California. Mr. Pinto, with more than 10 years of experience in the financial industry, decided to break into the digital world by educating Latinos about U.S. banking institutions, with meticulously selected information in Spanish.
“Having many financial sources in English is great, but a large segment of the Hispanic community prefers information in Spanish. We are still behind in being financially informed compared to the rest of the population. With Banqos.com, we want to help close that gap, “explains Mr. Pinto.
The Banqos.com platform offers verified articles from financial institutions, government agencies and banking agents, in which they not only provide an objective perspective of the information but also include personal experiences of their collaborators and users to give them a more personal touch.
At this time, reliable resources to compare and choose banks, credit cards, prepaid cards, and credit unions are mostly available in English only. The Hispanic community is often ignored, which is unfortunate because the purchasing power of this sector is almost $ 2 billion.