Last Posts in: Research
Latest Posts
2021 Copa America: A Great Opportunity to Advertise
The opening event of the 2021 Copa America will take place on June 13, and the grand finale will be played on July 10 at the historic stadium Maracana in Rio de Janeiro.
Adjusting automotive marketing to serve the US Hispanic population
In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.
Drones and the Hispanic Community
The size of the US Hispanic community is not only important from the politic, social or health perspective. This huge group of people are also shaping the communications in other surprising areas such as drones.
Marketing Cannabis: Hispanic Views on Marijuana
As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.
Travel Advertising in North America
Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.
Reaching Hispanic Car Buyers
Each market is different, even when looking at the Hispanic market. The local market in Miami is quite different than the markets in San Francisco, New York or any other. There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different. These are the details that local/regional dealerships understand.
Latest Posts
2021 Copa America: A Great Opportunity to Advertise
The opening event of the 2021 Copa America will take place on June 13, and the grand finale will be played on July 10 at the historic stadium Maracana in Rio de Janeiro.
Adjusting automotive marketing to serve the US Hispanic population
In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.
Drones and the Hispanic Community
The size of the US Hispanic community is not only important from the politic, social or health perspective. This huge group of people are also shaping the communications in other surprising areas such as drones.
Marketing Cannabis: Hispanic Views on Marijuana
As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.
