by Chris Stanley | Apr 2, 2019 | Marketing, Politics, U.S. Hispanic, Uncategorized
Really!! Google Translate – Presidential candidates showing ineptitude in reaching out to Hispanic voters. Reaching Hispanics in language can have numerous pitfalls that even pose a challenge for native Spanish speakers, but the errors being made by political...
by Edward Norton | Mar 19, 2019 | Business, Marketing, U.S. Hispanic
[vc_row][vc_column width=”1/1″][vc_column_text]Audiences are in constant evolution but one of the most dynamic segment is the US Hispanic. This market is rapidly developing in a changing world. Just a couple of empirical notes. Hispanics consume more...
by Chris Stanley | Mar 9, 2019 | Business, English, Lifestyle, Marketing, U.S. Hispanic
Latino Participation in Winter Sports Why the ski industry needs more Hispanics skiers and riders. In looking at the importance of key multicultural populations on winter sports and the impact they have on the ski industry, one group stands out as being poised to...
by Edward Norton | Jun 29, 2018 | Business, Marketing, U.S. Hispanic
The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s...
by Chris Stanley | May 8, 2018 | Marketing, U.S. Hispanic
Is Hispanic marketing still relevant? In all but the most remote places, latino influence in the United States is hard to miss, so of course it is. Multicultural audiences continue to grow in size and importance and the Hispanic audience is one of the most important....
by Edward Norton | Apr 25, 2018 | Marketing, U.S. Hispanic, Uncategorized
U.S. Hispanic Market The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the...
