Marketing

News and information for brands and agencies that are focused on marketing to the Hispanic community in the U.S. as well as internationally in Latin America.

Corona Beer: Victim of Spam Marketing

Corona Beer: Victim of Spam Marketing

According to the website SCMP, in Google Trends, the first “corona beer virus” searches started on January 9th, 2020, the day the World Health Organization (WHO) said there were several cases of people contaminated with a virus of unknown origin, similar to the...
Hispanic Voters Take Over

Hispanic Voters Take Over

32 Million Eligible Hispanic Voters for 2020 – making this group potentially the most influential racial or ethnic minority group in the electorate. According to Pew Hispanic, the Latino Electorate will have taken over the top spot. Hispanic / Latino: 32 Million...