by Edward Norton | Oct 16, 2017 | Business, Marketing, U.S. Hispanic
When you’re working with companies internationally, there’s an expectation that you will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often...
by Edward Norton | Oct 13, 2017 | Marketing, U.S. Hispanic
US Hispanic are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them...
by Eduardo Reyes | Apr 5, 2017 | Culture, U.S. Hispanic
Many people use Hispanic and Latino as interchangeable words. They’re not. While there is a huge overlap between the two, they don’t mean the same thing and cannot be used as if they do. This is an easy mistake to make, and I do it myself every once in a while (often...
