US Hispanic are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), our Vice President of Americas Marketing, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.

Source: https://www.thinkwithgoogle.com/consumer-insights/us-hispanic-market-digital/

 

Eduardo Reyes

 

I would like to recommend: 5 Tips to reach US Hispanic Consumers

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