by Edward Norton | Oct 17, 2017 | Business, Lifestyle
As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market....
by Edward Norton | Oct 16, 2017 | Business, Marketing, U.S. Hispanic
When you’re working with companies internationally, there’s an expectation that you will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often...
by Edward Norton | Oct 13, 2017 | Marketing, U.S. Hispanic
US Hispanic are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them...
