California’s growing Latino college population

California’s growing Latino college population

When Roxana Arguelles transferred last year from a local community college to Cal State Northridge, she did not know that she was benefitting from that university’s identification as an Hispanic Serving Institution. All she knew was that she had received special help...
5 tips to reach Hispanic consumers

5 tips to reach Hispanic consumers

Hispanic consumers continue to be one of the most important demographic groups in the U.S. This young and rapidly growing cohort is driving population growth: The number of Hispanic Americans is expected to grow by 7.7 million people by 2026, according to the U.S....
Congreso Portada LATAM 2017

Congreso Portada LATAM 2017

Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one...