by Edward Norton | Aug 8, 2018 | Culture
When Roxana Arguelles transferred last year from a local community college to Cal State Northridge, she did not know that she was benefitting from that university’s identification as an Hispanic Serving Institution. All she knew was that she had received special help...
by Edward Norton | May 15, 2018 | U.S. Hispanic
Hispanic consumers continue to be one of the most important demographic groups in the U.S. This young and rapidly growing cohort is driving population growth: The number of Hispanic Americans is expected to grow by 7.7 million people by 2026, according to the U.S....
by Edward Norton | Apr 25, 2018 | Marketing, U.S. Hispanic, Uncategorized
U.S. Hispanic Market The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the...
by Edward Norton | Oct 17, 2017 | Business, Lifestyle
As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market....
by Chris Stanley | Jun 28, 2017 | Marketing
Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision makers and thought leaders in one...
