by Chris Stanley | Nov 4, 2020 | Business, English, Marketing, U.S. Hispanic
Adjusting automotive marketing to serve the US Hispanic population In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was...
by Chris Stanley | Jan 14, 2020 | Business, English, Marketing, U.S. Hispanic
While the numbers may vary (one projection is that the Hispanic market will represent $1.7 Trillion buying power by 2020), the consensus is that the Hispanic market is massive, and therefore the influence of Hispanic car buyers is a major opportunity for any...
by Edward Norton | Mar 11, 2019 | English
How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models. There’re new formats like 360-degree video ads, check it out: if you like, check how a...
