In the context of seasonal marketing, brands can capitalize on the holidays to address these dissatisfactions, offering improved products and solutions that resonate with the Latino community.

Chinese New Year begins with the Lunar New Year, the most important holiday in the Chinese calendar, also known as the Spring Festival.

Christmas and New Year’s Eve are dates that are characterized not only because they are a time of family togetherness, but also because they break the routine of Latino families.

At least five Latin American teams will be competing in the tournament along with 25 other nations.
Despite the instability of the world economy, and the unfavorable exchange rates of Latin American countries to travel, it is precisely the fans of these countries who are at the top of the ticket purchase list for the FIFA World Cup Qatar 2022

The Hispanic market represents an important and growing segment of the tourism industry, but it remains untapped. Several factors make the Hispanic market a broader focus for international airline networks and travel agents, representing a great opportunity for business development in the tourism industry:

And it is that the growth of the Hispanic population is a key factor not only in the changes of racial and ethnic diversity in the United States, but also in what it means for the Latino population to have more influence on policy decisions.