Hispanic Heritage Month
(Sept. 15-Oct. 15)
National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.
Update: Why is this Heritage month important? Simple, the Hispanic population of the United States as of July 1, 2019 was 60.6 millions, according to Census.gov.
The dates were chosen to commemorate two key historic events: Independence Day, honoring the formal signing of the Act of Independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua (September 15, 1821), and Mexico’s Independence Day, which denotes the beginning of the struggle against Spanish control (September 16, 1810). It was not until 1988 that the event was expanded to month-long period, which includes El Dia de la Raza on October 12, which celebrates the influences of the people who came after Christopher Columbus and the multicultural, multiethnic society that evolved as a result; Chile’s Independence Day on September 18 (El Dieciocho); and Belize’s Independence Day on September 21.
Each year a different theme for the month is selected and a poster is created to reflect that theme.
Source:Â https://www.diversitycentral.com/calendar/heritagemonthguide.php
For a more complete Calendar of Multicultural and Diversity Events check out Multicultural Diversity Activities and Events in US, we would like to suggest.  If your goal is related  more to multicultural advertising and marketing, visit the team at Alcance Media GroupÂ
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How to reach Hispanic audience? Learn more: Alcance Media Group