How do Latinos celebrate Christmas?
Christmas and New Year’s Eve are dates that are characterized not only because they are a time of family togetherness, but also because they break the routine of Latino families.
Is religion important to Latinos in the U.S.?
It is a fact that, from the point of view of original settlement, social influence and institutional presence, the origins of Catholicism in what is now the United States were decidedly Hispanic.
Travel Insights: U.S. Hispanics to Latin America
The Hispanic market represents an important and growing segment of the tourism industry, but it remains untapped. Several factors make the Hispanic market a broader focus for international airline networks and travel agents, representing a great opportunity for business development in the tourism industry:
Importance of Voters with Latin American roots on U.S. elections
And it is that the growth of the Hispanic population is a key factor not only in the changes of racial and ethnic diversity in the United States, but also in what it means for the Latino population to have more influence on policy decisions.
Latest Posts
Marketing Cannabis: Hispanic Views on Marijuana
As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.
Travel Advertising in North America
Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.
Reaching Hispanic Car Buyers
Each market is different, even when looking at the Hispanic market. The local market in Miami is quite different than the markets in San Francisco, New York or any other. There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different. These are the details that local/regional dealerships understand.
Where, when and how: Copa América 2019
June just arrived and also the Copa América 2019. That’s right, the start of this popular event will be at the Morumbà Stadium in Sao Paulo
Automakers Focus On Hispanic Consumers
How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.
Latino Participation in Winter Sports
While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.